PESTLE Analysis of the Macro-environment: Definition & Purpose

The PESTLE model enables executives to acknowledge the macroeconomic aspects to consider into thought with regard to the development of the organization.

The macro-environment analysis had been given the identity PESTLE in reference to the abbreviation shaped through the initials involving the six categories of macroeconomic factors integrated in the framework (Political, Economical, Socio-cultural, Technological, Legal and Environmental).

Ideally, the model enables executives to acknowledge the macroeconomic aspects to consider into thought with regard to the development of the organization. Therefore, the model can certainly trigger the conceptualization of various scenarios based on uncertain variables to better anticipate the near future and then make the ideal decisions.

Purpose?

The PESTLE analysis allows a manager to acknowledge the crucial macro-economic factors which often can have an impact on the future growth and development of the business.

Why Is PESTLE highly effective?

The recognition of possible future macroeconomic factors of concern and also the development a variety of situations enable the management to better anticipate the strategic decisions found it necessary to ensure the most effective progress in addition to sustainability of the organization.

What is Macro-environment?

The environment connected with an organization can be categorized into three different levels:

• Competitors and the marketplace
•  Industry or Sector
•  The macro-environment stands out as the top stage layer.

This particular layer involves wide-ranging environmental aspects which in turn influence to a more significant level.

The PESTLE analysis allows a manager to acknowledge the crucial macro-economic factors which often can have an impact on the future growth and development of the business.

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PESTLE Analysis of the Macro-environment: Definition & Purpose

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