Segmentation, Targeting and Positioning (STP): Definitions, Nature & Stages
Segmentation enables the organisation to emphasis resources in the well organized manner. It is certainly significant for the reason that...
Market Segmentation: Consumer & Business Markets
Market segmentation is the approach of grouping similar consumers or clients together in a market segment, the location where the consumers...
Market Segmentation: Overview & Key Elements
Market segmentation is a systematic practice pushed and pulled by customer demands and needs, which assists to make best use...
The Diffusion of Innovation | Product Adoption | Decision-Making & Influencing Factors
The process of diffusion begins as soon as early adopters influence their reference group members as well as other associates....
Product Diffusion Curve: Concept, Model & Determined Factors
The diffusion practice is the method in which innovations spread over period to other prospective buyers through communication all over...
Product Life Cycle Extension Strategies
Growth approaches extend the existence of the product before it moves into decline phase. Therefore companies apply marketing strategies to...
The Life Stages Of A Product: Concept, Features, Phases & Choices
The concept talks about the most important phases a product passes through from the time it was initially developed till...
The Marketing Mix: 4 P’s Policy
A result oriented feature of marketing mix strategy has already contributed to several organisations’ success and it is extensively implemented...
Marketing Mix: Background, Definition & Objectives of 4 P’s
The marketing mix involves the whole set of marketing decisions and actions taken to ensure the success of a product,...
Marketing Plan: A Clear Structure/ Criteria/ Outline
Marketing planning is the foundation for all marketing strategies as well as decisions. Concerns which include product lines, distribution channels,...
Marketing Plan: Key Elements & Action Plan
Marketing planning is the foundation for all marketing strategies as well as decisions. Concerns which include product lines, distribution channels,...
Marketing: Definition & Justification
Marketing is a constant course of action of finding and converting consumer requirements into products and solutions, generating demand for...
