Cricketer Virat Kohli has emerged as the India’s MOST POWERFUL celebrity brand with $170.9 million worth of brand value.
Global advisory firm Duff & Phelps has released its fourth edition of Celebrity Brand Valuation Report 2018: “The Bold, the Beautiful and the Brilliant.”
The firm in its latest report (2018) announced India’s most powerful celebrity brands based on brand values resulting from their endorsement contracts.
According the list, cricketer Virat Kohli has topped the list with $170.9 million worth brand value retaining the top position for the second consecutive year.
Here’s the 2018 most powerful celebrity brands list.
|Rank (2018)||Celebrity Name||Brand Value in US$ million||Rank in 2017|
|5||Shah Rukh Khan||60.7||2|
Here’s the 2018 most powerful celebrity brands list
1.Virat Kohli (170.9); 2. Deepika Padukone (102.5); 3. Akshay Kumar (67.3); 4. Ranveer Singh (63); 5. Shah Rukh Khan (60.7); 6. Salman Khan (55.8); 7. Amitabh Bachchan (41.2); 8. Alia Bhatt (36.5); 9. Deepika Padukone (102.5); 10. Virat Kohli (170.9).
Total value of the top 20 celebrity brands stands at US$877 million, with the top 10 contributing more than 75% of the total value.
Duff & Phelps is a global advisor that protects, restores and maximizes value for clients in the areas of valuation, corporate Finance, investigations, disputes, cyber security, compliance and regulatory matters, and other governance-related issues.