All customers want and expect superior customer service, and it is all too important that we give it to them. Otherwise, our competition will.
Your customer doesn’t want to be treated like another statistic along an assembly line. They want to be treated with respect. It is very important that your customer realizes just how important their business is to you.
Imagine if you were a daily customer at a bank, restaurant, or some other establishment. And every day that you walked in, a sales associate would take care of your business, than hurry you out the door, without so much as a hi, bye, or even making eye contact for that matter.
Okay, so you don’t necessarily go to these places to make new friends, but you would think that the experience could be just a little bit positive.
Maybe this isn’t enough to make someone take their business elsewhere. However, it just might if they were approached by your competition, and your competition gave them an idea of just how the grass can be greener on the other side, and managed to swipe that customer from you. And if they did, would you even realize it?
The most important thing to your customer when doing business is customer service. People want to be treated with respect. They want to be addressed by name, they want their phone calls returned, and they want their problems resolved in a timely fashion.
Customer service, believe it or not, is more important to people than the amount of the product, or the over all fees’ they have to pay.
Excellent customer service is a great way to build customer relationships, and also build customer loyalty.
When I say customer loyalty, I mean they won’t be so quick to jump ship when approached by your competitor.
People love to have the peace of mind that whatever product or service they have with you is secure with you. They like knowing that if ever there is a problem, or if they have a question, you will be there to resolve their issue, regardless of what it may be.
Excellent customer service also leads to loyalty because if your customers like the way you treat them, they will be happy to refer their friends and family to you.
Providing excellent customer service to gain loyalty is quite easy. People love to be greeted by name along with a smile. They love to have their problems resolved quickly, so make sure they know that they can depend on you. They like to have their phone calls returned, so return them.
Customer service is key to retaining your customers, and obtaining all of their business. It is also a great way to obtain referrals from them.
Trust me, treat your customers the way you would treat your friends or family and they will stick with you forever, and provide you with a lot of business. Good luck.