Home Learning Marketing

Marketing

Often people really feel that marketing has something to perform with making products and solutions accessible in outlets, preparing displays and looking after arrays of goods for upcoming item sales.

marketing-management- theories- models marketing Marketing marketing management
marketing Management Knowledge with Free Learning Resources and Tools that cover Marketing Plan market segmentation, Marketing Mix, Product Life Cycle, Product Diffusion Curve, positioning, marketing Strategy, marketing research, conjoint analysis and so forth.

The term “marketing” is considered to be a wide-ranging concept and signifies several factors to many people. A number of people reckon that this would mean the same as personal selling, while other people believe that marketing is similar to personal selling plus promoting and advertising.

Often people really feel that marketing has something to perform with making products and solutions accessible in outlets, preparing displays and looking after arrays of goods for upcoming item sales.

In fact, marketing involves all of these functions and even more.

Marketing can be perceived from two perspectives and hence have two sides.

First of all, it is a philosophy, a frame of mind, a perception, or a management-orientation that focuses on customer or client satisfaction.

Secondly, marketing is a collection of activities which are used to put into practice this particular philosophy.

Accounting & Finance

Entrepreneurship

Human Resources

Leadership

Operations

Strategy

The American Marketing Association’s definition takes into account both perspectives:

Marketing is the process of planning and executing the conception, pricing, marketing communication and distribution of ideas, products, and services to create exchanges that satisfy individual and organisational goals.”

All of these refer to certain decision-making areas of marketing management.

Definition, Concept & Justification of Marketing ?
Marketing Plan: Key Elements & Action Plan
Marketing Plan: A Clear Structure/ Criteria/ Outline
Marketing Mix: Background, Definition & Objectives of 4 P’s
The Marketing Mix: 4 P’s Policy
The Life Stages Of A Product:  Concept, Features, Phases & Choices
Product Life Cycle Extension Strategies
Product Diffusion Curve: Concept, Model & Determined Factors
The Diffusion of Innovation: Product Adoption Decision-Making Process & Influencing Factors
Market Segmentation: Overview & Key Elements
Market Segmentation: Consumer & Business Markets
Segmentation, Targeting and Positioning (STP): Definitions, Nature & Stages