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ERG Theory of Motivation | ERG Model Vs ” Hierarchy of Needs ” Theory

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The ERG model and Maslow’s “hierarchy of needs” are comparable for the reason that both are in hierarchical form and assume that individuals move up the hierarchy one stage at a time.

ERG Theory of Motivation | ERG Model Vs  ERG Theory ERG Theory of Motivation | ERG Model Vs ” Hierarchy of Needs ” Theory ERG Theory of Motivation Vs Hierarchy Needs theory
ERG Theory of Motivation | ERG Model Vs ” Hierarchy of Needs ” Theory

ERG Theory of Motivation

Clayton Alderfer suggested an alteration of Maslow’s “hierarchy of needs” theory in an effort to make simpler and answer back to criticisms of its absence of empirical proof.

Alderfer’s ERG theory recognized three sets of needs:

1 Existence needs:  The needs for physical well-being, safety and welfare.
2 Relatedness needs: The needs for satisfactory relationships with others.
3 Growth needs: The requirements that emphasise the progress of human potential and the aspiration for personal growth and improved capability.

The E. R and G of ERG theory stand for existence, relatedness and growth—the three categories of needs which are the focus of this substitute model of human needs in organisations.

The ERG model and Maslow’s “hierarchy of needs” are comparable for the reason that both are in hierarchical form and assume that individuals move up the hierarchy one stage at a time.

Alderfer argues as Maslow did, that people do have needs that those needs are organized in a hierarchy and that needs are vital determining factor of human behaviour.

Nevertheless, Alderfer minimised the number of need categories and reduced them to three, subsequently suggested that drive up the hierarchy is more complex.

Evaluation of ERG Theory | Advantages | Disadvantages | Validity

Alderfer’s ERG Theory Vs. Maslow’s “Hierarchy of Needs” Theory

The ERG theory is less rigid than Maslow’s “hierarchy of needs” theory, proposing that people may move down as well as up the hierarchy, depending on their aptitude to gratify desires.

“Need hierarchy” model supports describe why organizations discover modes to recognize employees, cheer their contribution in decision-making, and give them opportunities to make substantial contributions to the organization as well as society.

These positions are now front-line managers who are estimated to make decisions and contribute thoughts for enlightening the business.

Accounting & Finance

Entrepreneurship

Leadership

marketing

Operations

Strategy

Nevertheless, the ERG model differs from the Maslow’s need hierarchy theory in three respects.

First, as a replacement for five hierarchies of needs, the ERG theory assumes simply three.

Second, the need hierarchy theory proposes a rigid step-like progression. The ERG theory, in its place, hypothesises that more than one need may be operative at the same period.

To be more precise, Alderfer proposes that there is no presence of a rigid hierarchy where a lower-level need must be significantly satisfied before to move to further stages. An individual can still be working on growth despite the fact that existence or relatedness needs are disappointed or displeased.

Third, Maslow had specified that an individual will stay at a certain level up until that need is fulfilled. The ERG theory counters this by remarking that as soon as a higher-level need is frustrating, the individual’s wish to increase a lower-level need takes place.

Incompetence to fulfil the need for social interaction, for example, might raise the aspiration for more money or for improved working environments.

Therefore, the ERG theory encompasses a frustration-regression dimension. Frustration at a higher-level need can lead to regression to a lower-level need.

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ERG Theory of Motivation | ERG Model Vs ” Hierarchy of Needs ” Theory

Evaluation of ERG Theory | Advantages | Disadvantages | Validity