Learning Resources

stages-of-segmentation-targeting-positioning

Segmentation, Targeting and Positioning (STP): Definitions, Nature & Stages

Segmentation enables the organisation to emphasis resources in the well organized manner. It is certainly significant for the reason that...
market-segmentation-overview-and-key-elements

Market Segmentation: Overview & Key Elements

Market segmentation is a systematic practice pushed and pulled by customer demands and needs, which assists to make best use...
bcg-growth-matrix

The BCG Matrix: “ Business Growth- Market Share”

The BCG ( Boston Consulting Group) matrix  organizes businesses along two dimensions - business growth rate and market share. The BCG...
value-chain-features-limitations

The Value Chain: Features, Phases, Merits & Limitations

The value chain analytical tool enables all organizations to be able to successively examine their actions to discover in addition...
strategic-planning-process

The Strategic Planning Process: A Fundamental View

The organization should get involved in strategic planning that evidently specifies goals and objectives in addition to analyses both the...
CONCEPT OF STRATEGY

Strategy

Strategy is about growing to be different. Goal-directed determinations as well as approaches in which competencies and resources are coordinated with...
Accounting and Finance Resources and Tools

Accounting & Finance

Accounting is actually concerned with getting involved in collecting, analyzing and communicating financial data. This data is helpful for those...
marketing-mix-4-ps

The Marketing Mix: 4 P’s Policy

A result oriented feature of marketing mix strategy has already contributed to several organisations’ success and it is extensively implemented...
entrepreneurship-approaches

Entrepreneurship: Definitions & Approaches

The definition of the entrepreneur is one of the most essential as well as challenging aspects of the concept. There...
accounting-definition-and-concept

Concept & Definition of Accounting

  Concept of Accounting It is actually focused on the documenting, classifying, summarizing, analyzing and interpretation of the transactions. Accounting stands out as...
market-segmentation-consumer-and-business-markets

Market Segmentation: Consumer & Business Markets

Market segmentation is the approach of grouping similar consumers or clients together in a market segment, the location where the consumers...
behaviorial-theories-of-leadership

Behavioural Theories of Leadership

The most ancient leadership theories tend to concentrate on the traits and behaviours of unique, thriving front runners. Contemporary leadership...
hrm-definition

Human Resource Management: Definitions & Key Knowledge

HRM can be considered a "set of interrelated policies with an ideological and philosophical underpinning. The terms ‘Human Resources’ (HR) and...

Product Diffusion Curve: Concept, Model & Determined Factors

The diffusion practice is the method in which innovations spread over period to other prospective buyers through communication all over...